Blog programme
A consistent stream of search-targeted articles.
Marketing · Service
Content Marketing
Blog articles, landing pages, case studies and email built around what your customers actually search for — not around what is easy to write.
Overview
Content marketing works when the content genuinely helps someone. Generic articles written to hit a word count rank badly and convince nobody.
We interview your team to extract real expertise, then structure it around search intent so it is both useful to a reader and findable by a search engine.
What is included
- Content strategy and keyword mapping
- Editorial calendar
- Blog article writing
- Landing page copy
- Case study production
- Email newsletters
- Content refresh and updates
- Performance tracking per piece
Benefits
What this actually changes
Outcomes, not feature lists.
Built on your expertise
We interview your specialists so the content reflects knowledge a competitor cannot copy.
Structured for search
Every piece is mapped to a real query with a clear intent.
Supports sales
Content your team can send to a prospect who asked a specific question.
Long-lived assets
Evergreen pieces reviewed and refreshed rather than abandoned.
Process
How we deliver it
Plan
Topic and keyword map built from search data and sales questions.
Extract
Interview your team so the content carries genuine expertise.
Produce
Write, edit, optimise and publish to the calendar.
Review
Track performance and refresh what underperforms.
Use cases
Common ways this is used
Landing page copy
Service and campaign pages written to convert.
Case studies
Structured proof of work, with client permission.
FAQ
Content Marketing — questions
Roughly an interview per topic cluster, plus review time. We do the writing; you supply the expertise, because that is the part we cannot manufacture.
AI assists with research and drafting structure. Every published piece is written and edited by a person against a real interview — purely generated content reads generic and performs accordingly.