Identity
A distinctive visual system, from the logo and its variations to colour and typography.
Marketing · Branding & identity
Build a brand people remember
Logo, colour, typography, voice and the guidelines that keep them consistent everywhere your business appears.
- Strategy before visuals
- Identity designed for real-world use
- Guidelines and files your team can use
A strategic asset
More than a logo
A brand is the impression built through every interaction with your business. A clear identity helps people recognise you, understand what you stand for and know what to expect.
Positioning
A clear place in the market, grounded in your audience, strengths and competition.
Personality
A recognisable character that shapes how your business looks, sounds and behaves.
Voice
A consistent way of speaking across your website, social channels and everyday communications.
Why branding matters
Make every touchpoint feel connected
When your identity is consistent across your website, social media and business materials, each interaction reinforces the same impression.
Make a professional first impression
A considered identity helps your business present itself clearly from the first interaction.
Be recognised
Consistent use of your identity makes it easier for people to remember your business.
Stand apart
Positioning and a distinctive visual system help communicate how your business differs.
Build credibility
A coherent presentation helps customers understand what to expect from your business.
Communicate consistently
A clear voice and identity keep messages aligned across customer touchpoints.
Keep marketing connected
Reusable guidelines and templates help campaigns feel like parts of one brand.
Develop for the long term
A flexible identity system gives your business a consistent foundation as it evolves.
Identity system
A brand system built to work together
From the core mark to the details of daily communication, each element has a clear role in the larger identity.
Start with what makes you matter
We clarify your mission, market position and audience before defining the visual direction. That gives every design decision a reason to exist.
Purpose
What your business exists to do for the people it serves.
Audience
Who you need to reach, understand and build trust with.
Fictional concept example
“Morrow Market,” an imaginary neighbourhood grocery, could build its story around making seasonal, locally sourced food easier to discover.
A recognisable mark, ready for every context
A considered logo system uses consistent proportions and provides the right variation for different backgrounds, formats and sizes.
Format examples only; these are not final logo artwork or confirmed official logo variations.
Primary logoStacked logoDark-background versionMonochrome versionSymbol or iconFavicon
Visual language
Colour and typography with a clear purpose
A defined palette and type system make your identity recognisable while keeping every application readable and consistent.
Brand colour palette
Proposed brochure styling for demonstration only—not Grapinz Marketing’s confirmed official brand palette.
- Primary accentGolden yellow
#F5C518 - Deep charcoalPrimary dark
#121212 - Warm neutralSurface background
#FBF9F9 - Muted outlineStructural border
#807660
Space Grotesk
Display type for headings, brand statements and high-impact titles.
Body & editorialInter
Proposed specimen for clear reading in paragraphs, tables and longer-form content; not a confirmed Grapinz brand font.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 & @ # ?
Made for everyday use
The identity moves beyond the screen
A useful identity is one your team can apply across the moments where customers meet your business.
Brand guidelines
Logo clear space, minimum sizes and placement, colour and type rules, image style and brand patterns.
Business stationery
A cohesive set of business cards, letterheads, email signatures and document templates.
Social & campaign assets
Profile images, banners and post templates designed for your active channels.
Packaging & signage
Packaging, wayfinding and signage concepts that translate the identity into physical spaces.
Corporate applications
ID cards, brochures, company profiles and presentation templates for business communications.
Brand voice
A consistent tone and messaging direction for customer-facing communications.
Asset handover
Organised export files and guidance to help your team put the system to work.
Our process
From discovery to delivery
Eight clear stages keep the work grounded in your business and make the next step visible.
Discovery
Stakeholder conversations and a review of your market and current brand.
Research
Competitor benchmarking and audience understanding.
Strategy
Positioning, brand pillars and a clear narrative direction.
Concept
Moodboards and initial creative directions.
Logo design
Vector identity design and considered typography pairing.
Identity
Colour, patterns and the supporting stationery system.
Refinement
Feedback, refinement and final design polish.
Delivery
Production-ready assets and a practical guidelines document.
Branding packages
Choose the right level of support
Every higher tier includes all deliverables from the tier or tiers below it, then adds the expanded scope shown.
Brand Starter
₹9,999
A practical identity foundation for early-stage ventures.
Included deliverables
- Brand strategy and positioning
- Professional logo design
- Logo variations
- Brand colour palette
- Typography selection
- Brand style guide
- Business card design
- Letterhead design
- Social media profile picture
- Social media cover/banner
- 3 social media post templates
- Final files: PNG, JPG, SVG, and PDF
Brand Professional
₹19,999
Everything in Brand Starter, plus research and an expanded identity system.
Includes all deliverables from
- Tier 01: Brand Starter
Additional deliverables
- Brand research and positioning
- Competitor analysis
- Primary and secondary logo
- Logo icon and favicon
- Expanded colour and typography system
- Professional brand guidelines PDF (expands the Starter style guide)
- Invoice/quotation template
- Email signature
- 5 social media templates (expands the Starter 3 templates)
- 3 promotional creatives
- Basic packaging/stationery design
- Final production-ready files (includes the Starter file formats)
Brand Premium
₹39,999
Everything in Brand Starter and Professional, plus a complete multi-platform brand system.
Includes all deliverables from
- Tier 01: Brand Starter
- Tier 02: Brand Professional
Additional deliverables
- Complete brand strategy
- Brand positioning and target audience
- Brand personality and voice
- Complete logo system
- Advanced visual identity
- Comprehensive brand guidelines (30–50 pages)
- Complete business stationery system
- Social media identity kit
- 10 social media templates (expands the Professional 5 templates)
- Company brochure/profile design
- Presentation/PPT template
- Product/packaging design
- Website UI branding direction
- Professional brand mockups
Corporate Branding
₹79,999
Everything in Brand Starter, Professional and Premium, plus organisation-wide corporate branding.
Includes all deliverables from
- Tier 01: Brand Starter
- Tier 02: Brand Professional
- Tier 03: Brand Premium
Additional deliverables
- Complete corporate brand strategy
- Corporate identity system
- Corporate brand guidelines (extends the Premium guideline system)
- Corporate stationery system (extends Premium stationery)
- Employee ID card design
- Visiting card system
- Official document system (extends the included letterhead and invoice/quotation templates)
- Corporate presentation template
- Company profile
- Complete corporate social media kit
- Website branding guidelines (extends Premium website UI branding direction)
- Marketing collateral designs
- Packaging guidelines
- Signage design
- Corporate communication guidelines
- Brand implementation support
Package scopes list design deliverables only. Printing, website development, signage installation and physical packaging production are not included unless separately agreed.
Compare every package
See what each option includes
Higher tiers inherit the lower-tier deliverables. Expanded scopes and items not listed in a package are identified in the table.
| Deliverable | Brand Starter₹9,999 | Brand Professional₹19,999 | Brand Premium₹39,999 | Corporate Branding₹79,999 |
|---|---|---|---|---|
| Strategy and positioning | Brand strategy and positioning | Included from Tier 1; adds research and competitor analysis | Included from Tiers 1–2; expands to complete strategy and target audience | Included from Tiers 1–3; expands to corporate brand strategy |
| Research | Not listed in package | Competitor analysis | Included from Tier 2; target audience definition added | Included from Tiers 1–3 |
| Logo system | Professional logo design and variations | Included from Tier 1; expands to primary/secondary logos, icon and favicon | Included from Tiers 1–2; expands to complete logo system | Included from Tier 3 |
| Colour and typography | Brand colour palette and typography selection | Included from Tier 1; expands to complete colour and typography systems | Included from Tiers 1–2; developed as part of the advanced visual identity | Included from Tier 3 |
| Brand guidelines | Brand style guide | Included from Tier 1; expands to professional guidelines PDF | Included from Tiers 1–2; expands to a comprehensive 30–50-page guideline | Included from Tier 3; extended for corporate branding |
| Business stationery | Business card and letterhead design | Included from Tier 1 | Included from Tiers 1–2; expands to complete business stationery | Included from Tier 3; extends to corporate stationery |
| Business documents | Not listed in package | Invoice/quotation template and email signature | Included from Tier 2 | Included from Tiers 1–3; adds the corporate official document system |
| Social media identity and templates | Profile picture, cover/banner and 3 post templates | Included from Tier 1; expands to 5 templates | Included from Tiers 1–2; expands to identity kit and 10 templates | Included from Tier 3; expanded to a complete corporate social media kit |
| Promotional creatives | Not listed in package | 3 promotional creatives | Included from Tier 2 | Included from Tiers 1–3; adds corporate marketing collateral designs |
| Packaging | Not listed in package | Basic packaging/stationery design | Included from Tiers 1–2; expands to product/packaging design | Included from Tier 3; adds packaging guidelines |
| Company profile or brochure | Not listed in package | Not listed in package | Company brochure/profile design | Included from Tier 3 |
| Presentation template | Not listed in package | Not listed in package | Presentation/PPT template | Included from Tier 3; adapted as a corporate presentation template |
| Website branding | Not listed in package | Not listed in package | Website UI branding direction | Included from Tier 3; expands to website branding guidelines |
| Corporate identity and employee ID | Not listed in package | Not listed in package | Not listed in package | Corporate identity system and employee ID card design |
| Visiting card system | Business card design | Included from Tier 1 | Included from Tiers 1–2 | Included from Tiers 1–3; expanded visiting card system |
| Signage | Not listed in package | Not listed in package | Not listed in package | Signage design |
| Corporate communication guidelines | Not listed in package | Not listed in package | Not listed in package | Corporate communication guidelines |
| Implementation support | Not listed in package | Not listed in package | Not listed in package | Brand implementation support |
| Final files | PNG, JPG, SVG and PDF | Included from Tier 1; production-ready files | Included from Tiers 1–2 | Included from Tiers 1–3 |
“Not listed in package” means that deliverable is not specified in the supplied package scope. Please confirm project requirements before booking.